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Cash loans are often communicated with charts, rates, and repayment schedules. But that’s not how people live.

Recommend’s role in this campaign was to flip the script. Instead of focusing on broad market trends or generic promises, the campaign leaned into relatable, scenario-driven storytelling.

Every piece of content was anchored in a real-life "use case": a home renovation that’s been delayed for years, a need for a more spacious car, or simply the wish to stop relying on "temporary fixes." These stories helped reframe UniCredit’s offering - not as a financial burden, but as a practical tool for improving quality of life.